Saturday 10 July 2021 / 10:30 PM Jo Stevens / Sport

Labour says put fans first for 2030 World Cup bid with ticket price cap

Labour says today that our World Cup 2030 bid must put genuine fans first with a ticket price cap.

Affordability must be built into the joint UK/Ireland bid, and the Government’s review of football governance should include price caps across the board, to prevent the game becoming the preserve of the wealthy and company executives.

In 1966, an average weekly wage would have bought 40 tickets for the World Cup final.

It would barely get you one for England’s Euro 2020 clash against Italy, with a mid-price seat costing almost €600.

Labour’s Shadow Secretary of State for Digital, Culture, Media and Sport Jo Stevens said:

“England’s success in this tournament has made us all proud and shown again how much joy football can bring.

“Sadly ticket prices have been outrageous, pricing out genuine fans.

“As we bid for 2030, we must make it affordable to watch the World Cup on home soil for the first time since 1966. Let’s bring football home.”