CLP Communications and Social Media Officer

Promote your CLP’s work and campaigns through effective communications and digital engagement.

As CLP Communications and Social Media Officer, you help shape how your local Labour Party is seen in the community and online. You play a key role in promoting campaigns, sharing positive stories and engaging members and voters through digital channels and local media.

This role suits someone who is creative, organised and confident using social media and communications, and who wants to support campaigning in a practical and visible way.

What success looks like

A strong Communications and Social Media Officer helps create a local party that is:

• Visible – regular, positive presence online and in local media
• Engaging – content encourages members and supporters to get involved
• Consistent – messaging aligns with wider Labour campaigns
• Responsive – communications reflect local issues and activity

What you’ll do

Manage social media and digital presence

• Manage and grow the CLP’s public social media channels
• Support member channels such as members’ WhatsApp or Facebook groups
• Create engaging content including posts, images and video
• Ensure channels are welcoming, respectful and well moderated
• Work with officers to keep websites and digital platforms up to date

Support campaigning through communications

• Promote campaigning activity and encourage participation
• Work with officers leading campaigning to align messaging and activity
• Mobilise members and supporters through digital channels
• Help ensure campaigns are visible and reach the right audiences

Work with media and external communications

• Identify local stories and opportunities to promote Labour’s work
• Work with candidates and regional teams to support media activity
• Help draft and share press releases and statements where appropriate
• Ensure communications follow party guidance and processes

CLPs should not issue media statements in the name of the Party without working with regional or national communications teams.

Build digital engagement and capacity

• Encourage members and supporters to engage online
• Support others to contribute to digital campaigning
• Help identify and develop local digital campaigners
• Promote good practice in online engagement
• Encourage members and supporters to engage in ‘digital doorknocking’ sharing Labour messages in Facebook groups, WhatsApp chats and on NextDoor.

How you’ll work with others

You’ll work closely with officers and members to support effective communication.

• CLP Chair – provides overall direction and messaging tone
• CLP Secretary – supports communication with members
• Vice Chair and/or Campaign Co-ordinator – align communications with campaigning activity
• Candidates and elected representatives – support their visibility and messaging
• Regional or national communications teams – provide guidance and support on media

Top tips to get you started

• Keep it simple – regular, clear content is better than overthinking
• Focus on people – stories and photos of real activity work best
• Stay positive – highlight Labour’s work and impact locally
• Work with others – coordinate messaging with campaigns and officers
• Be consistent – regular posting builds engagement over time

Your first 90 days

• Review existing social media channels and activity, and get access
• Meet with officers to understand campaigns and priorities
• Start posting regular, simple content
• Connect with regional communications support
• Identify opportunities to promote local activity and campaigns

Tools, guidance and support

• Organise – support fundraising, events and member engagement
• Digital Resources – join the Digital Campaigners WhatsApp at www.labour.org.uk/digitalcampaigners and customise graphics at http://social.labour.org.uk
• Social Media Policy – the code of conduct for online behaviour at www.labour.org.uk/resources/labours-social-media-policy
• Labour Hub – manage roles and information http://hub.labour.org.uk
• Technical support and guidance – http://help.labour.org.uk
• Training and resources – available via www.labour.org.uk/resources and the CLP Hub on Labour Learn at https://learn.labour.org.uk/clp-hub

If you need support or advice, you can contact the CLP Support team on [email protected], or your regional office, or Scottish or Welsh Labour.