Cookie Policy
Introduction
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
When you navigated to the Labour Party website, a notice alerting you to our use of cookies and other similar technologies will have been displayed. If you click “Accept” you are providing your consent to our use of those cookies and similar technologies for the purposes described in this policy. You can change your cookie preferences at any time by clicking on the icon in the bottom corner of the page.
Targeting cookies may be set through the website and used to show you relevant adverts on other sites and social media platforms. They do not store personal information that directly identifies you but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. We will also use tracking pixels (for example, from social media platforms) to track and serve adverts to you on websites that you visit.
This page informs our website users (you) about the technologies that help this website to achieve the purposes described below. Such technologies allow us to access and store information (for example by using a Cookie) or use resources (for example by running a script) on your device as you interact with this website.
For simplicity, all such technologies are defined as “Trackers” within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the your consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided on this page.
This website uses Trackers managed directly by the Labour Party (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers – in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Third Party Trackers
This website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Tag Management: This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralised fashion. This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.
We use Google Analytics as a tool to lets us analyse how visitors use our site. We use this information to improve our website. This tool collects anonymised data. Please see Google’s privacy policy for further information. To opt out of these tracking cookies, please visit Google’s website.
We use Google Tag Manager, which is a tag management service provided by Google Ireland Limited.
We use Google Optimize as an A/B testing tool. Optimize utilizes Analytics cookies to target content variants to you, and a content experiment cookie to determine a user’s participation in an experiment.
Experience enhancement cookies
This website uses Trackers to provide a personalised user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.
Displaying content from external platforms: This type of service allows you to view content hosted on external platforms directly from the pages of this website and interact with them. This type of service might still collect web traffic data for the pages where the service is installed, even when you do not use it.
YouTube is a video content visualisation service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages.
Interaction with data collection platforms and other third parties: This type of service allows you to interact with data collection platforms or other services directly from the pages of this website for the purpose of saving and reusing data. If one of these services is installed, it may collect browsing and usage data in the pages where it is installed, even if you do not actively use the service. Examples include the Mailchimp widget on the forms you might see across the site.
Our Client Relationaship Management (CRM) system collects and sets cookies about your previous interactions to improve and personalise your experience on our website. For more information, see:
Measurement cookies
This website uses Trackers to measure traffic and analyse User behaviour with the goal of improving the website and its activities.
Analytics: The services contained in this section enable us to monitor and analyse web traffic and can be used to keep track of your behaviour on the website. Please see the list below of the measurement cookies we are using:
- We use HotJar to collect analytics and user feedback about our website and pages. You can opt-out of Hotjar analytics here:
https://www.hotjar.com/legal/compliance/opt-out
- Meta Ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta Audience Network with actions performed on this Website. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
- Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
- Google Floodlight conversion tracking (Floodlight tag) is an analytics service provided by Google Ireland Limited that connects Data from the Google advertising services (i.e. Search Ads 360 and Campaign Manager 360) with actions performed on this Website. Depending on the setup of the service, such Data might also be used for retargeting purposes.
- We use X (formally Twitter) Pixels to track and record events on our website and apps for analytics, audience creation, and retargeting of adverts. For further information, see Twitter’s privacy statement.
- We use Snapchat Pixels to track and record events on our website and apps for analytics, audience creation, and retargeting of adverts. For further information: https://businesshelp.snapchat.com/en-US/article/snap-privacy-faq
- We use LinkedIn’s Pixel to track and record events on our website and apps for analytics, audience creation, and retargeting of adverts. For further information on what data is collected, how it is used, and how to control the use of your personal data, visit here:
https://www.linkedin.com/help/lms/answer/65521
- The Labour Party uses cookie data about on page website behaviour, and click through data from digital media to personalise your website experience across Labour platforms. Labour Party cookies also remember your logged-in state and permissions via login.labour.org.uk
Targeting and advertising
This website uses Trackers to deliver personalised marketing content based on user behaviour and to operate, serve and track ads.
Advertising:
This type of service allows user data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioural retargeting technique, i.e. displaying ads tailored to the User’s interests and behaviour, including those detected outside this Website. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section “How to opt-out of interest-based advertising” in this document.
We are using:
- The Snap Pixel helps Advertisers measure the cross-device impact of Campaigns. Advertisers will be able to see how many Snapchatters take action on their website(s) after seeing their Ad.
- LinkedIn Website Retargeting is a remarketing and behavioural targeting service provided by LinkedIn Corporation that connects the activity of this Website with the LinkedIn advertising network.
- The Meta Pixel tracks URLs and domains visited, as well as the devices used by site visitors. Site visitor actions detected by the Meta Pixel are tabulated in the Facebook Ads Manager and Analytics dashboard
- Facebook Remarketing is a remarketing and behavioural targeting service provided by Meta Platforms Ireland Limited that connects the activity of this Website with the Meta Audience Network.
- Twitter Remarketing is a remarketing and behavioural targeting service provided by Twitter, Inc. that connects the activity of this Website with the Twitter advertising network.
- TikTok Remarketing is a remarketing and behavioural targeting service provided by TikTok Information Technologies UK Limited that connects the activity of this Website with the TikTok advertising network.
How to manage preferences and provide or withdraw consent
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
You can manage preferences related to Trackers from directly within your own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, you can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly by clicking the words ‘Cookie Preferences’ located at the bottom of every page.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember your initial consent.
Other Trackers in the browser’s local memory may be cleared by deleting your browsing history.
With regard to any third-party Trackers, you can manage preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.
In your web browser you can control which types of cookies you allow. You can turn cookies on or off using your browser’s settings. You can also delete cookies and clear your browser’s cache (history).
See the following links describing how to do this on some popular browsers:
You are free to decide whether or not to grant consent. However, please note that Trackers help this website to provide a better experience and advanced functionalities to you (in line with the purposes outlined in this document). Therefore, in the absence of your consent, we may be unable to provide related features.