Branding Resources

Visual Identity and Brand Resources

In this section, you can view the Labour Party’s Visual Identity and Branding Resources.

Visual Identity Guidelines

This page consists of the Labour Party’s branding resources which are used to create the look and appearance of our organisation. Using these things in a consistent way shows that we are clear about our message and are speaking with ‘one voice’ as an organisation.

Download full General Election Brand Guidelines document

Download
Download full General Election Brand Guidelines document

Logos

Main logos

Ballot logos

Vote logos

Straplines

National

Scotland

Wales

Brand Assets

Flags

Swatches

LABOUR RED

PANTONE 199
C: 0 M:100 Y: 69 K: 0
R: 228 G: 0 B: 59
#E4003B

LABOUR RED 30%

C: 0 M:100 Y: 69 K: 30
R: 175 G: 10 B: 44
#9F0029

LABOUR RED 50%

C: 0 M:100 Y: 69 K: 50
R: 139 G: 12 B: 33
#72001D

BLACK

C: 100 M: 100 Y: 100 K: 100
R: 0 G: 0 B: 0
#000000

ACCESSIBLE BLACK FOR WEB

R: 33 G: 36 B: 39
#212427

WHITE

C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
#FFFFFF

FLAG BLUE

C: 93 M: 62 Y: 0 K: 0
R: 5 G: 93 B: 169
#055da9

Mission swatches

GROWTH
PINK
Swatches Growth Pink, HEX CODE #e5007d CO MI0O YO KO

C: 0 M: 100 Y: 0 K: 0
R230 G0 B126
#E5007D

GREEN ENERGY GREEN
Green Energy Green, hex code 3aa935

C: 75 M: 0 Y: 100 K: 0
R58 G170 B53
#3BAA35

NHS
BLUE
NHS Blue, hex code 1d70b7

C: 85 M: 50 Y: 0 K: 0
R29 G113 B184
#1D70B8

POLICING YELLOW
Policing Yellow, HEX CODE f39206

C: 0 M: 50 Y: 97 K: 0
R243 G146 B7
#F39206

OPPORTUNITY PURPLE
Opportunity Purple, hex code 662381

C: 75 M: 100 Y: 2 K:0
R102 G36 B129
#662381

Typography

Labour’s brand typeface is Poppins.

Poppins is a flexible Google font and can be downloaded from here.

Media

Here you will find resource banks of photographs and images:

Voice

When using copy on Labour Party items, it’s important we sound consistent.

Please use:

  • Sentence case is used on any Labour positive
  • FULL CAPS on any Attack items

We have chosen to do this because it creates a typographic distinction between positive and negative messaging.

We also have libraries online for help with writing copy for items.

Templates and leaflets

Here are our resources for creating and purchasing templates:

Print queries

For any queries related to print material, please contact contact [email protected]

Further resources

Adobe CC Library

We have a brand library you can add to Adobe products by clicking this link.