Branding Resources
Visual Identity and Brand Resources
In this section, you can view the Labour Party’s Visual Identity and Branding Resources.
Visual Identity Guidelines
This page consists of the Labour Party’s branding resources which are used to create the look and appearance of our organisation. Using these things in a consistent way shows that we are clear about our message and are speaking with ‘one voice’ as an organisation.
Download full General Election Brand Guidelines document
Logos
Main logos
Ballot logos
Vote logos
Straplines
National
Scotland
Wales
Brand Assets
Flags
Swatches
LABOUR RED
PANTONE 199
C: 0 M:100 Y: 69 K: 0
R: 228 G: 0 B: 59
#E4003B
LABOUR RED 30%
C: 0 M:100 Y: 69 K: 30
R: 175 G: 10 B: 44
#9F0029
LABOUR RED 50%
C: 0 M:100 Y: 69 K: 50
R: 139 G: 12 B: 33
#72001D
BLACK
C: 100 M: 100 Y: 100 K: 100
R: 0 G: 0 B: 0
#000000
ACCESSIBLE BLACK FOR WEB
R: 33 G: 36 B: 39
#212427
WHITE
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
#FFFFFF
FLAG BLUE
C: 93 M: 62 Y: 0 K: 0
R: 5 G: 93 B: 169
#055da9
Mission swatches
GROWTH
PINK
C: 0 M: 100 Y: 0 K: 0
R230 G0 B126
#E5007D
GREEN ENERGY GREEN
C: 75 M: 0 Y: 100 K: 0
R58 G170 B53
#3BAA35
NHS
BLUE
C: 85 M: 50 Y: 0 K: 0
R29 G113 B184
#1D70B8
POLICING YELLOW
C: 0 M: 50 Y: 97 K: 0
R243 G146 B7
#F39206
OPPORTUNITY PURPLE
C: 75 M: 100 Y: 2 K:0
R102 G36 B129
#662381
Typography
Labour’s brand typeface is Poppins.
Poppins is a flexible Google font and can be downloaded from here.
Media
Here you will find resource banks of photographs and images:
Voice
When using copy on Labour Party items, it’s important we sound consistent.
Please use:
- Sentence case is used on any Labour positive
- FULL CAPS on any Attack items
We have chosen to do this because it creates a typographic distinction between positive and negative messaging.
We also have libraries online for help with writing copy for items.
Templates and leaflets
Here are our resources for creating and purchasing templates:
Print queries
For any queries related to print material, please contact contact [email protected]