Branding Resources

Labour Brand Foreword Guidelines Logos Brand assets Colour Font Media Tone
Labour Connects Labour Shop

Foreword

On this page, you will find our Brand guidelines and resources.

These resources are the foundation of the Labour Party’s visual presence. They guide how we should present ourselves across all communications and materials. Using them correctly and consistently helps us ensure that everyone sees a clear, recognisable, and unified message from us.

Please use these resources whenever you create content or communicate on behalf of the organisation. Staying consistent is essential. It allows us to speak with one confident, coherent voice.

Guidelines

Labour Party Brand Guidelines Scottish Labour Party Brand Guidelines Welsh Labour Party Brand Guidelines

Logos

Main & Vote logos

Download all Labour Party print logos here Download all Scottish Labour print logos here Download all Welsh Labour print logos here
Download all Labour Party digital logos here Download all Scottish Labour digital logos here Download all Welsh Labour digital logos here

Brand Assets

Flags

Download all Labour Party print flags here Download all Scottish Labour print flags here Download all Welsh Labour print flags here
Download all Labour Party digital flags here Download all Scottish Labour digital flags here Download all Welsh Labour digital flags here

Ballot ragouts

Colour

The Labour Party

Labour Red

HEX #E4003B
R: 228 G: 0 B: 59
C: 0 M:100 Y: 69 K: 0
Pantone 199

White

HEX #FFFFFF
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K: 0

Off Black

HEX #121212
R: 18 G: 18 B: 18
C: 0 M: 0 Y: 0 K: 93

Missions

Each colour aligns with one of this Labour government’s missions.

Growth Pink
Swatches Growth Pink, HEX CODE #e5007d CO MI0O YO KO

C: 0 M: 100 Y: 0 K: 0
R230 G0 B126
#E5007D

Green Energy Green
Green Energy Green, hex code 3aa935

C: 75 M: 0 Y: 100 K: 0
R58 G170 B53
#3BAA35

NHS Blue
NHS Blue, hex code 1d70b7

C: 85 M: 50 Y: 0 K: 0
R29 G113 B184
#1D70B8

Policing Yellow
Policing Yellow, HEX CODE f39206

C: 0 M: 50 Y: 97 K: 0
R243 G146 B7
#F39206

Opportunity Purple
Opportunity Purple, hex code 662381

C: 75 M: 100 Y: 2 K:0
R102 G36 B129
#662381

Scottish Labour

Labour Red

HEX #E4003B
R: 228 G: 0 B: 59
C: 0 M:100 Y: 69 K: 0
Pantone 199

Scots Gradient

Scottish Purple to Labour Red

Scottish Purple

HEX #AE1857
R: 174 G: 24 B: 87
C: 30 M: 98 Y: 41 K: 7

White

HEX #FFFFFF
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K: 0

Off Black

HEX #121212
R: 18 G: 18 B: 18
C: 0 M: 0 Y: 0 K: 93

Welsh Labour

Labour Red

HEX #E4003B
R: 228 G: 0 B: 59
C: 0 M:100 Y: 69 K: 0
Pantone 199

Welsh Green

HEX #106936
R: 16 G: 105 B: 53
C: 86 M: 33 Y: 91 K: 22

White

HEX #FFFFFF
R: 255 G: 255 B: 255
C: 0 M: 0 Y: 0 K: 0

Off Black

HEX #121212
R: 18 G: 18 B: 18
C: 0 M: 0 Y: 0 K: 93

Font

Labour’s brand typeface is Poppins, which can be downloaded in a ZIP file here.

Media

Here you will find resource banks of photographs and images:

Tone

When using copy on Labour Party items, it’s important we sound consistent.

Please use:

  • Sentence case is used on any Labour positive
  • FULL CAPS on any Attack items

We have chosen to do this because it creates a typographic distinction between positive and negative messaging.

We also have libraries online for help with writing copy for items.

Staff resources

Any questions?

For any queries related to branding, please contact [email protected]

For any queries related to print material, please contact [email protected]