Win ’24 Best Practice

We did it! We won the General Election after 14 years in opposition and have elected a Labour government.  

The campaign to win a majority in the General Election was undeniably ambitious, but we rose to the challenge with determination, innovation, and a commitment to success.  

Throughout the campaign, we took every opportunity to develop new ideas and refine our approach. By drawing on the experience of by-election and local election campaigns in the lead-up to the General Election, we tested and implemented innovative approaches that proved invaluable.  

The result was a powerful, integrated campaign that combined the best of field and digital, executed by our brilliant staff and by our incredible volunteers.  

Achieving this took more than just good ideas—it meant changing how we work together. It required real trust, discipline, and a strong belief in what we were doing.  

We built a campaign team that was united, motivated, and ready to tackle the challenges head-on.   

We are immensely proud of what we accomplished and of every person who played a part in this campaign.   

This booklet is a celebration of that effort, showcasing some of the best practices that emerged from the Win’24 campaign. It highlights the creativity, dedication, and hard work that went into making this campaign a success, and it provides practical examples for others looking to build on these efforts.  

The work doesn’t stop here. We encourage everyone to dive into these examples, pick up new ideas, and bring the same energy and commitment to future campaigns.