Campaign Champion Academy
Introduction
Welcome to the Campaign Champion Academy 2025. The Academy is Labour’s exclusive development programme – building the Party’s next generation of key campaigners.
Going forward, this page will contain all the key information on the Academy, session details and resources. We’ll be updating it over the course of the programme – so check back here for the latest!
For now, please get started by registering for the Welcome Briefing, completing the survey, downloading your Welcome Pack and browsing and registering for upcoming sessions.
Your Welcome Briefing
Mark your calendars for Tuesday 28 January 2025. Join our exclusive Welcome Briefing with Ellie Reeves MP. This session will officially kick off the Academy and share key insights for how to get the most of the experience:
Tuesday 28 January 2025, 5:30 – 6:15pm
Campaign Champions 2025 Kick-Off
Kick-start your journey with an overview of the Academy and key insights into how you can make a difference.
Complete the survey
Download your Welcome Pack
Download your Welcome Pack
About the Academy
The Academy is centered around three core pillars: Listen, Change and Win.
Each pillar is designed to:
- Build your knowledge of campaign best practice
- Equip you with practical campaign skills
- Set key tasks to help you apply what you learn
With just one to two hours of activity per week, you’ll gain the confidence and expertise to help lead local campaigns, engage voters effectively, and work closely with your local Party, councillors, Regional or National Office and MP.
Listen: Understand how to build relationships with target voters year-round, understand their priorities and get the most out of Labour’s supporting technology. It’s all about creating connections that last.
Change: You will learn how to demonstrate real change in your community — showcasing Labour’s values through local action and reaching target voters through multi-channel communications. It’s about showing people the difference a Labour government can make in their lives.
Win: This is where you will learn the strategies and tools used to run powerful election campaigns, from data targeting to mobilisation and multi-channel optimisation. Winning isn’t just about securing votes; it’s about bringing Labour’s vision to life for the people we serve.
Pillar one: listen
The Listen pillar focuses on connecting with voters and understanding their priorities through best-practice techniques.
You can sign up to all pillar one sessions here. We want to encourage to attend as many of the Academy sessions as possible, but in the event you are unable, you will find recordings here.
Session one:
Tuesday 28 January, 5:30 – 6:15pm
Campaign Champions 2025 Kick-Off
Kick-start your journey with an overview of the Academy and key insights into how you can make a difference.
Session two:
Monday 3 February, 6-7pm
Foundations of Local Campaigning | Being a Community Champion
Learn the principles of local campaigning and discover core methods to drive success
Session three:
Monday 10 February, 7-8pm
Knock to Connect | Listening through Door Knocking & Surveys
Master effective door-knocking strategies, from QR code sign-ins to engaging scripts and surveys
Session four:
Tuesday 11 February, 6-7pm
Step-by-Step Door Knocking Success
Organise, lead, and follow up on door-knocking sessions that build meaningful connections using tools like the Doorstep App and Organise
Session five:
Monday 17 February, 6-7pm
Open the Digital Door | Practical Digital Skills
Learn the essentials of digital campaigning, including Facebook and WhatsApp tools
Session six:
Tuesday 25 February, 6-7pm
Call to Action | Phone Banking with Dialogue
Build confidence and skills in connecting with voters over the phone using Dialogue
Session seven:
Monday 3 March, 6-7pm
Connecting Using Data and Targeting
Explore the basics of voter targeting with tools like Contact Creator and Insight to maximise your campaign’s impact
Session eight:
Monday 10 March, 6-7pm
Campaign Materials that have Impact
Create high-impact campaign materials, including leaflets and surveys, using Connects
Session nine:
And watch out for session nine – a special session with a special guest speaker. We will notify you when this session is ready for registration.
Upcoming Pillars: Change & Win
Further details for the Change and Win pillars will be released, so stay tuned!
We’re so excited to see you thrive as part of Labour’s next wave of campaign leaders.