Digital Resources
Over 80% of the electorate are active social media users. That’s why digital advertising – where we pay to ensure content appears in an audience’s social media feed – has become an essential tool for reaching voters with key and relevant messages. Reach acts as a go-between for Contact Creator and Facebook by allowing you run reports in Contact Creator to create audiences in Facebook, so that they can be used in advertising campaigns. This means you can use the wealth of data in Contact Creator to help you target your Facebook ads. The actual ads themselves are placed within Facebook using Ads Manager.
You can use Labour Connects to create localised infographics about your campaign, all sized to appear properly on Facebook and Twitter. Just customise the template as normal, order it, and you will get a JPEG file you can then upload and share on social media. You can also localise versions of national graphics for social media at labour.org.uk/localise.
Find guides and resources for Reach, and links to useful resources for your digital campaigning and social media.
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Localise – Social media graphics for your area
Generate graphics for your local area and share them online
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Reach User Guide
Handbooks and guides for Reach and digital advertising
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Endorsers Release Form
Use this form to get signed authorisation for photos, video, quotes and endorsements
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Visual identity guidelines
Download the quick start guide to Labour’s visual identity.
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Digital Design Guidelines
Download the Digital Design Guidelines.
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Digital Imprint Guidance
Download the Digital Imprints Guidance.
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Example social media headers
Social media headers for national campaign accounts and election material only.
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