Watch: Why former Conservative voters are voting for change with Labour 

Labour’s latest party election broadcast features former Conservative voters explaining how they have been let down by Rishi Sunak’s Tory Government – and why they are now planning to vote for Keir Starmer’s changed Labour Party.

It highlights how this general election is a choice between continuing the chaos and decline of the last 14 years under the Conservatives, and starting to rebuild with Labour.

A father describes how he could not look his daughter in the eye after being informed that he could not book her a dentist appointment for a year despite her being in pain.

Labour will deliver 700,000 extra dentist appointments each year, as part of our plan to get the NHS back on its feet, paid for by cracking down on tax dodgers and closing loopholes in the non-dom scheme.  

A School Learning Support Assistant describes how she knows of children who still cannot read at the age of seven and eight because of lack of funding.

Labour will recruit 6,500 more teachers to ensure every child is taught by a specialist, as part of our plan to break down barriers to opportunity, paid for by ending tax breaks for private schools.

A business owner describes how the economic chaos caused by the Conservatives is costing his businesses dearly, and how there is no support for small to medium sized enterprises.

Labour’s first step commitment to deliver economic stability with tough spending rules to keep taxes, inflation and mortgages as low as possible will help business grow and deliver the highest sustained growth in the G7.

A first responder describes his personal experience of the rise of knife crime when he was confronted by someone who pulled a knife after an incident in a restaurant.

Labour will put more neighbourhood police and police community support officers on the beat and give every community a named officer they can get in touch with, as part of our plan to take back our streets, paid for by ending wasteful contracts.

An underwriter describes how she runs around her home making sure every plug has been switched after her energy bills went up three times.

Labour will set up Great British Energy, a publicly-owned clean power company, to cut bills for every household, help create 650,000 good jobs and boost energy security, paid for by a proper, time-limited windfall tax on oil and gas giants.

These are part of Labour’s long-term missions to change Britain.

If you want to be part of making history on Thursday 4 July, find out how you can help Labour.